Illustrative example
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Support a seasonal collection, hero-product family, or premium holiday story with stronger visibility.
Nordstrom.com Paid Media · Holiday 2026
Capture more peak-season sales. Scale before the opportunity passes.
I manage Nordstrom.com paid media with an operator’s approach—connecting assortment, inventory, KPIs, bidding strategy and continuous optimization to put more budget behind the products most likely to convert and improve return on ad spend.
Hands-on · Month-to-month · You work directly with me
$0K
Last holiday media managed
0.0×
Historical ROAS
$0.0M
Revenue generated
Historical performance is provided for context only and is not a guarantee of future results.
How Your Brand Can Show Up
Retail media that feels native to the shopping journey.
These are original illustrative examples designed to make the opportunity tangible. They are not actual Nordstrom placements or client campaigns.
♡
Sponsored
YOUR BRAND
Holiday Hero Product
$128
Holiday-ready inventory
Nordstrom is a trademark of its respective owner. No affiliation, sponsorship, or endorsement is implied.
How I Manage Your Media Dollars
I don’t start with ad spend. I start with the business behind it.
Every dollar has to earn the next one. Before scaling spend, I look at what is selling, what can support more demand, what the economics allow, and what the performance data is actually telling us.
01
AssortmentIdentify hero SKUs, seasonal opportunities and products with the strongest potential to absorb incremental demand.
02
InventoryCheck inventory depth and replenishment before increasing spend. There is little value in scaling a product that is about to stock out.
03
KPI TargetsTrack ROAS, conversion rate, CPC, CTR, AOV and product-level economics so every campaign has a clear performance threshold.
04
Bidding & BudgetAdjust bids and budget based on demand, conversion, inventory and profitability—not simply traffic volume.
05
Scale WinnersIncrease investment behind products proving they can convert while monitoring inventory and diminishing returns.
06
Cut Wasted SpendReduce, pause or rebuild campaigns and products that consistently miss their performance thresholds.
Scale what works.
Fix what can improve.
Stop funding what doesn’t.
Let's Find a Time
Book a 20-minute Nordstrom Growth Review.
We'll look at your current Nordstrom.com business, assortment and paid-media opportunity and identify where I would focus first.
Pick a date and time.
Book My 20-Min Holiday Growth Review →
Dave Mishal
Paid media built to scale profitable growth.
I manage Nordstrom.com paid media with an operational and analytical mindset—connecting assortment, inventory, KPIs, bidding strategy and profitability so budget moves toward the products and campaigns with the strongest opportunity to scale.
You work directly with me.
Strategy · Campaign Management · Optimization · Performance Review
Assortment
Inventory
Media
Revenue
Margin
“
The advantage is connecting media decisions to the operating reality behind the products.
What working with me looks like.
Direct senior-level management
You work directly with me—not through a junior account manager or layered agency team.
Active optimization
Bids, budgets and product priorities are adjusted as performance, inventory and demand change.
Commercial thinking
I look beyond clicks and impressions. Assortment, inventory, revenue, margin and ROAS all influence where budget goes.
No vanity metrics. No set-it-and-forget-it media.
Just disciplined decisions around where to scale, where to optimize and where to stop spending.
Holiday 2026
Ready to grow your Nordstrom.com business?
I'm taking on a limited number of additional holiday accounts and managing them personally.
Book My 20-Min Holiday Growth Review →